2 Millionen Bücher heute bestellen und morgen im Press & Books oder k kiosk abholen.
Kontakt Filiale finden
Merkliste
Die Merkliste ist leer.
Der Warenkorb ist leer.
Bitte warten - die Druckansicht der Seite wird vorbereitet.
Der Druckdialog öffnet sich, sobald die Seite vollständig geladen wurde.
Sollte die Druckvorschau unvollständig sein, bitte schliessen und "Erneut drucken" wählen.
Branding in Governance and Public Management
ISBN/GTIN

Branding in Governance and Public Management

BuchGebunden
Verkaufsrang522390inEnglish Non Fiction A-Z
CHF190.00

Beschreibung

This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.
Weitere Beschreibungen

Details

ISBN/GTIN978-0-415-88517-1
ProduktartBuch
EinbandGebunden
ErscheinungslandVereinigtes Königreich
Erscheinungsdatum22.12.2011
Auflage1. A.
ReiheRoutledge Critical Studies in Public Management
Seiten188 Seiten
SpracheEnglisch
IllustrationenFarb., s/w. Abb.
Artikel-Nr.28589050
WarengruppeEnglish Non Fiction
DetailwarengruppeEnglish Non Fiction A-Z
Weitere Details

Reihe

Autor

Jasper Eshuis is assistant professor at the Department of Public Administration at Erasmus University Rotterdam. Next to his research on public marketing and public branding, he conducts research on co-production in governance processes, especially in the field of spatial development and urban regeneration. He has published in journals such as Administration and Society and the Journal of Environmental Policy and Planning.

Erik Hans Klijn is professor at the Department of Public Administration at Erasmus University Rotterdam and visiting professor at the School of Government and Society at the University of Birmingham. His research and teaching activities focus on complex decision-making and management in networks, institutional design and Public Private Partnerships mainly in the area of infrastructure and urban restructuring. He published extensively in international journals like JPART, Administration and Society, Public Administration, PAR, and PMR.?