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A Stakeholder Approach to Corporate Social Responsibility
ISBN/GTIN

A Stakeholder Approach to Corporate Social Responsibility

Pressures, Conflicts, and Reconciliation
BuchKartoniert, Paperback
Verkaufsrang2091inEnglish Non Fiction A-Z
CHF55.50

Beschreibung

According to a recent McKinsey & Co. global survey, 95% of surveyed CEOs believe that 'society has greater expectations than it did five years ago that companies will assume public responsibilities.' In turn, corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society. Th
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Details

ISBN/GTIN978-1-032-83684-3
ProduktartBuch
EinbandKartoniert, Paperback
ErscheinungslandVereinigtes Königreich
Erscheinungsdatum24.06.2024
Auflage1. A.
Seiten458 Seiten
SpracheEnglisch
IllustrationenFarb., s/w. Abb.
Artikel-Nr.60780116
WarengruppeEnglish Non Fiction
DetailwarengruppeEnglish Non Fiction A-Z
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Autor

Dr Adam Lindgreen is Professor of Marketing at Cardiff Business School. He received his Ph.D. from Cranfield University. He is widely published. His most recent books are Managing Market Relationships and Memorable Customer Experiences. Dr Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, and is hailed as 'the world's foremost expert on the strategic practice of marketing.' He is the author of numerous books including Marketing Management, the most widely used marketing book in graduate business schools worldwide. Professor Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck, and Samsung, and he has advised foreign governments. Dr Joëlle Vanhamme is Professor of Marketing at Edhec Business School. She received her Ph.D. from the Louvain School of Management, the Catholic University of Louvain. She is widely published. Her most recent books are The Crisis of Food Brands and Memorable Customer Experiences. Dr François Maon is Assistant Professor of Strategy and Corporate Social Responsibility at the IESEG School of Management. He also received his Ph.D. from the Louvain School of Management. He has published in several journals.