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ISBN/GTIN

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What Everyone Needs to Know®
BuchGebunden
Verkaufsrang522390inEnglish Non Fiction A-Z
CHF80.00

Beschreibung

Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to advertising's subtle and not so subtle impacton our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end?
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Details

ISBN/GTIN978-0-19-062588-7
ProduktartBuch
EinbandGebunden
ErscheinungslandUSA
Erscheinungsdatum28.09.2017
ReiheWhat Everyone Needs To Know®
Seiten256 Seiten
SpracheEnglisch
Artikel-Nr.40680964
WarengruppeEnglish Non Fiction
DetailwarengruppeEnglish Non Fiction A-Z
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Autor

Mara Einstein is Professor of Media Studies at Queens College, City University of New York. She brings more than twenty-five years of marketing and advertising experience to this work. She has worked as a senior marketing executive in both broadcast (NBC) and cable (MTV Networks) television as well as at major advertising agencies working on such accounts as Miller Lite, Uncle Ben's, and Dole Foods.