This interdisciplinary book uses Brazil's 2014 World Cup to explore how mega-events articulate socio-cultural problems. Critically examining the aesthetics and ethics of mobilities in the mega-event, this book explores these socio-cultural issues and controversies: the background of staging mega-events, including the bidding process and the host's expectations for returns; ceremonial staging and communications between artistic representations and national symbolism; and the clear reaction mega-events almost always generate in national, regional and global activist circles, including accusations of overspending and human rights violations.
